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June 11th, 2010

Steve Jobs on Collaboration

“It’s tech and humanity.”
– Steve Jobs in his iPhone 4 launch keynote, June 7, 2010

Jobs talks about how the different departments of Apple collaborate to bring technology together with the human touch:

11:53 am: “I put up this slide a little earlier this year. It represents what Apple is all about. We’re not just a tech company. Apple is more than that. It’s tech and humanity. It’s the hardware and the software working together. It’s not just a great new camera system, it’s the editing too, it’s not just a front-facing camera, it’s that plus 18 months of work on the software side. It’s the complete solution, so all of us don’t have to be system integrators.”

Watch the entire keynote video here >>